Developing Your Team Through a Conference


In this series of team development, we have already gone over the positive benefits of a culture that reads. Today, here’s another way to grow your team.

Take your team to a conference, seminar, workshop, retreat, or a work-related presentation. Before you start to give yourself excuses as to why your team can’t do this, let me help you understand why you HAVE to do this.

It will maximize your time

Many leaders do not train or develop their team actively. They focus so hard on the day-to-day responsibilities that they neglect personal and team growth. Those leaders cite that they just don’t have the time for development. They fear that it will ruin productivity. I believe that to be nonsense.

Great leaders know that there is always room for improvement. If you are not dedicating time to developing your team then you might as well admit that you are okay with being okay.

The lessons learned from a conference will generate new ways to do things around your organization. The rapid pace of a conference teaching could impact your team dramatically.  

It may cost you more NOT to attend a conference

You may think that you have enough expenses but let me assure you that with a shift in mindset, you won’t be frowning at the cost of learning.

Do you remember our previous story on Blockbuster Video? I can’t overemphasize that a lack of a nurtured and developed vision can cost you severely in missed opportunities or careless mistakes.

The best me companies invest more money in developing their products and their employees than they do in advertising. They know that a good product will lead to raving fans and strong recommendations from peers.

It’s Fun

Boredom is usually a result of redundancy and it can kill the growth of your team. Every so often your team needs a jolt of knowledge and energy to cultivate an enthusiastic workplace that thrives.  As the leader, you are responsible for putting your team in a position to grow in a meaningful way that they will enjoy.

A good conference has energy that is hard to match at the workplace. Conference organizers are always planning ways to entertain as much as they are trying to educate. So they book the best speakers they can and create a fun environment for all of the attendees. 


Being able to meet with others in your field has advantages. Many of the attendees will gladly share with you information about what they do and how they do it. Smart leaders know how to use this information for the betterment of their team.

You can compare and contrast the way you run things with the way others do. Doing this one exercise could raise your awareness to new ideas and ways to implement them. Make sure you listen to others more than you talk.

Some of the best moments of learning that I have had at conferences have been during the meal breaks. I usually have my business cards in my pocket and my phone ready to take notes, to link up on social networks, or to quickly take down contact information.

One of the bonuses is that you may be able to meet the speakers or teachers at the conference. Have your questions ready with an open mind, ready to listen to the answers.

Creates Camaraderie

You could just take your team out to the movies or a dinner but learning and growing together is more impactful to the workplace. You could pair two people who don’t usually work together and have them share notes every night on what the other person learned. They could then send it to you through an email.

You will notice who is a pleasure to work with and who really does not feel a part of the team. Often times, this type of activity will lead to your team being more open to one another.

Your team can become a tighter unit. It can create harmony and you all can share a vision together. They will remember how enjoyable it was at the conference and bring that energy back to the place of work. That is more impactful than having just one person go and report back to the entire team.

Tell me, what are some other benefits that your team could gain at a conference? Be specific in the comment section below. And if you attend conferences regularly, tell me how does going with a team compare to going alone?